Traditional advertising methods can be a huge expense. Newspaper ads, magazines, mailers, radio, and billboards can take a massive chunk out of your budget. While they were the only way to “get the word out” ten years ago, times have changed drastically! I’ve outlined a few ways to advertise your commercial real estate business on [...]
I’ve been working in the commercial real estate marketing game for a long time. There are three main mistakes I see brokers and agents making again and again. #1 No transitional call to action. Listen up! Not everyone wants to schedule a consultation today. Offering a freebie is a great way to keep-in-touch and establish [...]
Planning your commercial real estate business’s marketing is essential to staying on track. Keep focused on a single goal to ensure effectiveness. All your marketing pieces, strategies and short-term experiments should all adhere to a single goal – LEADS. If a marketing experiment brought in zero leads, change it, or remove it. This industry isn’t [...]
I’m not a huge fan of the holiday season because it makes me BROKE as a joke! If you’re looking for some ideas on how to advertise your business with a small budget coming into 2023, I’ve got you covered! 1) Blog / Content Creation. Writing won’t take any money, just time. Great, original [...]
I enrolled in a program called the Clockwork Accelerator [affiliate]. We were on a call with a coach and other business owners. We were discussing the things that kept us up at night. Mine was the lack of conversions I’ve had this year (fancy way to say NEW sales with clients that haven’t purchased before) [...]
One big goal I have before the end-of-the year is here is increasing conversions. I don’t know if you’ve noticed, but I’ve been working on a few new tricks including creating new freebies to use as lead magnets to grow my email list. The current economy is getting harder to get those same numbers from [...]
If you’re not in a brokerage with access to a marketing team, you likely have to do your own listing brochures. I found that listing brochures can be a real source of stress to commercial real estate agents because it’s nearly impossible to check all the boxes. Changes need to be made quickly. Cost of [...]
You know when you’re enjoying an article, you’ve read a few short paragraphs and now you’re interested, and you click “see full article” and BAM! A popup asking you to subscribe to their news channel for like $20/month. Who has $20 a month to spend on news articles? They know it’s cheaper to [...]
While most sales agents tend to be extroverts, there are a quite a few introverts in the commercial real estate space as well. Including me! Marketing can be daunting for an introvert. Introverts have a belief that the internet is such a loud place, that we need to be the loudest to [...]
If you’ve followed my newsletters for awhile, you know that I don’t like spending money needlessly. For instance, there’s no reason you should drop $10k on Facebooks ads if you’re not 100% sure they’ll bring in profit. In my entrepreneur groups I’ve watched business owners bragging about $1 mil revenue, but when you [...]