2023 isn’t like anything we’ve seen in recent years. We know deals are being made, we’ve seen the press releases, but it looks like they are being made by big brokerages with tons of advertising and spending power. How does a small brokerage compete in this tough market? I’ve been working with a [...]
There are several Customer Relationship Management (CRM) platforms available that cater specifically to the needs of commercial real estate agents. The best CRM platform for you will depend on your specific requirements and preferences. Here are some popular CRM platforms used by commercial real estate agents. ClientLook. ClientLook is a comprehensive CRM and property [...]
As a commercial real estate agent, having well-made marketing materials is essential for effectively promoting your services and properties. Here are some essential marketing materials you should consider: #1 Property Brochures. Create visually appealing property brochures that highlight the key features, specifications, and benefits of the properties you represent. Include high-quality photographs, detailed floor [...]
Getting your marketing together can be difficult for a commercial real estate agent since you are expected to do EVERYTHING by yourself. Here is a step-by-step marketing strategy you can implement quickly. #1 Define Your Marketing Goals. Determine what you want to achieve with your marketing efforts. Are you looking to generate leads, target [...]
When the economy is uncertain and looking shaky, it’s not the time to get cute. Instead, put in your time and energy into tried-and-true fundamentals. Here are some fundamental ways to generate commercial real estate leads: #1 Networking. Build and maintain a strong network within the commercial real estate industry. Attend industry events, [...]
When advertising your commercial real estate services, it's essential to showcase your expertise, professionalism, and the unique value you bring to clients. Here are some ideas for effectively advertising your commercial real estate business: #1 Develop a Strong Brand Identity. Create a brand identity that reflects your brokerage's values, mission, and unique selling proposition. [...]
To advertise your commercial real estate listings effectively and stand out from the competition, consider these creative strategies. #1 High-Quality Photography and Videography. You don’t have to invest in professional photography and videography. Consider buying a nice camera in lieu of your phone. High-quality visuals can capture the attention of potential buyers or tenants [...]
I’ll be honest with you, learning Google Ads can be a challenge. I suggest checking out Ultimate Guide to Google Ads [affiliate] before putting money into ads. It’s easy to waste hundreds of dollars on nonsense, so expect a learning curve. Google Ads can be a powerful tool for generating leads for commercial real estate. [...]
Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient's attention. [...]
If your deals have slowed down a bit and you’re wondering how you can temporarily branch out to get some cash flow, here are some ideas for a commercial real estate agent to supplement their income. #1 Property Management. Offer property management services to your clients, where you can handle the day-to-day operations, maintenance, [...]